Every number has a source
Each metric is stored with the network, the account, the post and the time it was collected.
SOCIAL MEDIA ANALYTICS
Social media analytics that show what the networks reported, and nothing they didn't.
A dashboard full of numbers is easy to build. One you can trust is harder. BoosterStar only shows reach, views, likes, comments, shares, saves and clicks when the network itself returns them, and tells you how many posts a recommendation is based on.
The problem with most social media dashboards
Many tools fill gaps. If a network doesn't share a metric, it shows a zero or an estimate. If you posted twice as often, "activity" goes up and looks like growth. Over time it becomes hard to tell which numbers came from Instagram or LinkedIn and which were calculated by the tool.
BoosterStar keeps the two apart. Publishing activity (how many posts went out, when and where) is shown as activity. Performance is only shown when a connected network has reported it.
How BoosterStar treats your data
Missing stays missing
If a network doesn't provide a metric, it is shown as unavailable, never as zero and never estimated.
Sample size is visible
Recommendations state how many posts they are based on, and warn you when that is too few to draw a conclusion.
A next step, not a score
Instead of a vague growth score, you get a concrete test to run, such as changing the hook while keeping the format the same.
Getting useful insight from your posts
Connect your accounts
Authorise the networks you use. Each one shares a different set of metrics, and BoosterStar shows exactly which.
Publish through BoosterStar
Posts sent from the calendar are linked to the network's own post ID, so later metrics attach to the right post.
Compare like with like
Pick one metric that matters for the campaign and compare posts on that metric only.
Change one thing at a time
Run the suggested test, then let new data confirm or reject it.
Social media analytics: common questions
Why are some metrics blank?
Because that network did not provide them for that post or account type. BoosterStar leaves the field empty rather than guessing.
Does BoosterStar estimate reach?
No. Reach and engagement are only shown when a connected network reports them.
Can I use the data for client reports?
Yes. Because every number is tied to its source network and post, it is straightforward to explain where a figure came from.
Related pages
Decide the next post on evidence, not on a hunch.
Connect your accounts and see which numbers your networks actually report.