You manage lots of conversations
If replying to comments and DMs across networks is a big part of the job, Hootsuite's inbox does something BoosterStar does not.
Hootsuite is one of the most complete social media suites available, with publishing, a shared inbox, listening and enterprise controls. If your team uses a fraction of that and pays per user for it, BoosterStar is a simpler, AI-first alternative worth testing.
Last reviewed: October 2026
The reasons we hear most often are cost and complexity. Hootsuite prices its plans per user and retired its free plan in 2023, so a small team can find itself paying for capabilities it rarely opens. Others simply want a tool that helps them write the posts, rather than one built mainly around managing and monitoring them.
Hootsuite details are based on its published plans when we reviewed them in October 2026. Check hootsuite.com for current plans and prices.
| BoosterStar | Hootsuite | |
|---|---|---|
| Pricing model | Flat per workspace: $19, $49 or $99 a month | Per user per month, several tiers plus Enterprise |
| Free option | No free plan | No free plan; free trial available |
| Core focus | Campaign planning and AI drafting, then scheduling | Publishing, engagement and monitoring across many networks |
| Social inbox | Not included | Included, expanding on higher tiers |
| Social listening | Not included | Available, deeper on higher tiers |
| AI writing | Central: drafts every post from your brand voice and campaign brief | Available as an assistant inside the composer |
| Best for | Creators, small businesses, agencies, lean teams | Mid-size and enterprise teams needing one broad suite |
If replying to comments and DMs across networks is a big part of the job, Hootsuite's inbox does something BoosterStar does not.
Tracking brand mentions and keywords across social platforms is a Hootsuite strength and not a BoosterStar feature.
Large organisations with SSO, compliance and multi-level approval needs are Hootsuite's home ground.
BoosterStar turns a brief into channel-ready drafts in your voice, so the blank page stops being the slowest part of the week.
Pro includes 10 workspace members and Business 25, at a flat monthly price, so adding a colleague doesn't add a seat fee.
Brief, drafts, review, calendar and results sit in one workspace without a long settings tour.
Keep Hootsuite until its queue empties, so nothing already planned is lost.
Copy your tone of voice and key messages into BoosterStar once.
Build next week's content in BoosterStar and connect the same social accounts.
Look at time spent, posts published and anything that went wrong before you cancel.
Not for every team. BoosterStar covers planning, AI drafting, scheduling and publishing well, but it has no social inbox or listening. If you rely on those, keep Hootsuite or choose a suite with them.
For most small teams, yes, because BoosterStar is priced per workspace rather than per user. Compare your own number of users and channels against both vendors' current pricing.
Yes. Social accounts can be connected to more than one tool at once, which makes a side-by-side trial easy.
Keep Hootsuite while you test, then decide on a real week of results.