You want to start free
Buffer's free plan is hard to beat for a creator with a couple of accounts. BoosterStar has no free tier.
Buffer is a well-loved, straightforward scheduler with a free plan. If you have outgrown "queue the posts I already wrote" and want help deciding what to post and writing it, BoosterStar picks up where a scheduler stops.
Last reviewed: October 2026
Buffer does scheduling very well. The gap people describe is everything before the queue: coming up with ideas, keeping a consistent voice across networks and turning a campaign into a week of content. Buffer's pricing is also per connected channel, so costs grow as you add networks or client accounts.
Buffer details are based on its published plans when we reviewed them in October 2026. Check buffer.com for current plans and prices.
| BoosterStar | Buffer | |
|---|---|---|
| Pricing model | Flat per workspace: $19, $49 or $99 a month | Per connected channel |
| Free option | No free plan | Free plan for a few channels |
| Channels included | 10, 30 or 75 depending on plan | Pay for each channel you connect |
| Core focus | Campaign planning and AI-written posts, then scheduling | Simple scheduling and publishing |
| AI writing | Drafts every post from your brand voice and brief | AI assistant for ideas and rewrites |
| Campaign planning | Goal, audience, pillars and cadence built in | Not the focus |
| Best for | People who need the posts written as well as scheduled | People who already have content and want an easy queue |
Buffer's free plan is hard to beat for a creator with a couple of accounts. BoosterStar has no free tier.
If posts are written elsewhere and you only need them queued, Buffer's simplicity is a strength.
Buffer has been around since 2010 and is known for a calm, simple product.
BoosterStar turns one idea into drafts for each network in your saved brand voice.
Plans include 10, 30 or 75 channels at a flat price, which suits agencies and multi-brand businesses.
Goals, audience and content pillars sit next to the calendar, so the week's posts pull in the same direction.
Let posts already scheduled in Buffer go out as planned.
Add tone, audience and key messages to Brand Brain.
Write one campaign brief and let BoosterStar draft the posts for each network.
Note how long the week took to produce compared with writing posts yourself.
No. BoosterStar's plans start at $19 a month for Basic, which includes 10 social channels and 300 posts a month.
It does more, so there is a little more to set up: mainly your brand voice and your first campaign. Day to day, reviewing and approving drafts takes less time than writing them.
Yes. Many teams trial BoosterStar on one brand or client first while Buffer keeps running elsewhere.
Give BoosterStar one campaign brief and get a week of posts to review.